Tuesday, September 25, 2012

Book Promotion 101

I'm giving a workshop on Thursday, September 27 from 6:00-8:00 pm at Mysteryscape, a new bookstore in Overland Park, Kansas. I've had a lot of requests for information on how to promote a book, and this seemed the simplest way to deal with them. Since Mysteryscape was willing to partner with me, I've been able to keep the cost very low, just $25 to cover costs of materials. (I will be giving participants a large packet of informational handouts of information I've gathered in the process of learning how to promote my books.)

Writers often find the hardest part of publishing is marketing. It's tough for artists who are suddenly thrust into the business model. It's a steep learning curve, and I'll share the things it took me months to find out and figure out.

I'm keeping the size of the workshop limited to provide a better learning environment. There a few slots left open, so if you're interested, send me an email or give me a call.

Book Promotion 101:
How to Create Buzz for Your Book

6:00-8:00 p.m., Thursday, September 27

Mysteryscape, 7309 West 80th Street, Overland Park, KS 66204


Space is limited. Please RSVP 816-333-6349 lindalynetterodriguez@gmail.com

Publishing is changing. With digital publishing, books never really go out of print. Yes, the initial weeks of a book’s life are still important in building publicity momentum, but book promotion has become something authors must learn to deal with year round.

·       Increase and diversify the publicity your book receives
·       Learn how to effectively use social media
·       Decide which types of promotion work best for you and your book
·       Plan a realistic schedule for a year of promotion

About the presenter:

Linda Rodriguez’s Every Last Secret (St. Martin’s Press/Minotaur Books) won the Malice Domestic Best First Traditional Mystery Novel Competition. It was selected by Las Comadres National Book Club, which held a national teleconference with club members about the book. Every Last Secret was also a Barnes & Noble mystery pick for the month of April. It received more than twenty print and book-blog reviews, including Publishers Weekly, Kirkus, and Library Journal. One newspaper review was picked up by the AP and published in 17 other newspapers across the country. Linda has done 24 guest blogs and blog interviews about Every Last Secret, as well as a number of podcasts and radio interviews around the country and in other countries, as well. Every Last Secret was chosen by Kansas City Live TV-41NBC as the kick-off book for their monthly book club and has been selected by library and community book clubs around the country as a book to read and discuss.

Her second novel, Every Broken Trust (St. Martin’s Press/Minotaur Books), will be published May 7, 2013. For her books of poetry, Skin Hunger (Scapegoat Press) and Heart’s Migration (Tia Chucha Press), Rodriguez received numerous awards, including Midwest Voices & Visions Award, Elvira Cordero Cisneros Award, Thorpe Menn Award, KCArtsFund Inspiration Award, and Ragdale and Macondo fellowships.

Saturday, September 22, 2012

That Old Black Dog of Fear

People are afraid of many things. The saddest is the fear of black cats and dogs. Because of this fear, more black cats and dogs are euthanized by kill shelters than other colors. People are afraid to adopt them because they’re black, and these shelters, which usually have to euthanize because they’re public shelters and have to keep taking in all surrendered/lost pets brought to them, must kill them when they’ve been there too long and space gets short. Because of this problem, many of these shelters periodically offer “sales” on black cats and dogs—half-off adoption fees, very low adoption fees, even sometimes no adoption fees.

The prejudice against black cats and dogs goes back a long way to old superstitions about them being the devil’s animals and being bad luck. I could trace these legends back to their beginnings in the battle between religions where the animals were simply used as props and propaganda weapons by the warring sides, but I’m not going to burden my blog with that today. It’s a shame that companion animals have to be dragged into our human quarrels in this way.

The only thing sadder than a rejected black pet is an older cat or dog who’s also black. No one wants these. You combine the prejudice against older animals with the prejudice against black animals and come up with a stone wall these cats and dogs can’t get over, no matter how sweet, cute, bright, well-behaved, and gentle they are. If you talk to anyone in the rescue business or look on any of their websites, you’ll quickly find that this is a sad, basic truth in the world of those who care for and try to find permanent homes for older, black pets.

The silliest part of it, to me, is that the pet doesn’t even have to be all black, certainly not if it’s a dog. Check out your local humane shelter’s “black dog sale,” and you’ll find that dogs that are only part black are included in the sale because they’re included in people’s prejudices against black animals. My own rescue dog is a Plott hound with the typical brindle brown coat, but because he has a black saddle on his back, he was deemed a black dog and unadoptable.

Rescue and shelter animals have enough prejudice against them. Every year, approximately 3-4 million cats and dogs are euthanized in shelters. These are animals people gave up and threw out, or the offspring of such animals. It’s getting worse because many families have lost homes and been forced to move to apartments that refuse animals, causing them to surrender family pets if they can’t find friends to take them. Yet still, people pay big bucks to buy dogs and cats from breeders—and oddly enough, many of those wanted, purchased purebred dogs and cats (but more often dogs) find their ways into shelters around the country. I’ve been taking in shelter dogs all my adult life, and I’ve noticed a big change there. It used to be rare to find a purebred animal at a shelter. Now, they’ve all got some, and often quite a number of them.

I can’t stress enough how important I feel it is to give homes to shelter/rescue cats and dogs, if you can and if you are looking for a pet. They make grateful, loyal, and affectionate pets, and you’re quite literally saving a life when you do. And while you’re looking for a good pet at your local shelter, please, please don’t bypass the older, black animals in your search. Older, black cats and dogs are at the highest risk of being euthanized because no one wants them. Take one home and bask in its love and affection. You’ll be glad you did as the years in company with your faithful pet slip past.