Please welcome Bryan Thomas Schmidt as a guest today. Bryan is a writer, a musician, and a professional at social media, so he's going to give us some valuable information on how to handle social media and book promotion while still writing our books.
Bryan Thomas Schmidt
If you’re an author today, chances are, social media has
become a big part of the way you communicate with people. Modern authors often
use it for communicating not just with fans but fellow authors, their editors,
publishers and other professional contacts as well as family. In fact, many
publishers and agents expect a commitment to social media from authors before
they’ll offer a contract or as part of one. With the publishing industry in
flux due to ebooks, downsizing of bookstores, the explosion of online sales,
etc., more and more the marketing of books has come to fall upon the shoulders
of the author.
For many, this can be very daunting. Artists by nature are
often introverts. Authors, in particular, spend lots of time alone in a room
with their computer, working. Social interaction is a distraction and drain
they don’t seek. And certainly to do social media well, you have to learn how
to come out of that shell. I’ve been building my online platform since 2009 and
grown my author blog from 30 hits a month to over 3000 in that time. I’ve had
success nationally marketing my novels and work through social media, and it
has opened doors I never imagined. So Linda graciously asked me to share some
tips with you.
First, social media is social. It’s not about you,
it’s about the community. If you’re going to get involved, you must remember
that above all else. The surest way to ruin your efforts is to be all about
yourself. If your tweet stream is nothing but ads and links to your work, then
you are going to chase people away. Your goal should be to build relationships,
first, buyers second. People who like you and enjoy your conversations will,
eventually, become interested in your work. That will lead to sales. While in
the past, readers found a book, liked it, and then started contacting the
author to get to know them, this is not how social media works. So you must
approach it that way from the start or you’re very likely to fail before you
begin.
Second, go with what’s comfortable. There are so many
options it can be daunting. Experiment and find the ones you can get into and
stick with those. You don’t have to be everywhere. It’d be impossible to keep
up. For me, outside of my blog, I use Facebook and Twitter primarily. Google+
is there for me to distribute links from my Twitter and blog and that’s about
it. With Twitter and Facebook, I get into comments and discussions a lot. I
promote other people’s stuff as much as my own. I started a Twitter chat, in
fact, called Science Fiction and Fantasy Writer’s Chat (hashtag #sffwrtcht) to
promote others and regularly interview authors, editors and others live on
Twitter, every Wednesday at 9 p.m. ET. This has opened up a huge name
recognition and network of relationships which have definitely helped my
career. Many people in the business know my name now who otherwise never would
have, including some legendary authors I’ve admired for years.
Yes, it’s hard to talk about yourself for most of us,
despite our egos. I get that. But once you get into the flow of a conversation,
you can get over that. For example, there are ways to support each other
without saying much.
RT @rodriguez_linda: #FF these tweeps! @beatsbooknook
@laurabenedict @lilithsaintcrow @richyanez @BryanThomasS @thebookmaven
@BenoitLelievre @thrillerchick
This is Linda’s Follow Friday (#FF) recommendations. When I
RT (ReTweet) them to my followers, I help her and I don’t have to add a thing.
Of course, I’m mentioned which is rather kind of her. But you get the idea.
Someone may post blog links, book links, or links to
interesting other posts from blogs, news, etc. Perhaps it’s something you have
thoughts on which you’d want to discuss. Pretty much anything is fair game but
I’ll make two warnings: politics, religion and language are dangerous. Social
Media is not private, no matter how low your follower count or what your
security settings say. Twitter and Facebook both save copies of everything
posted and reserve the right to post it how they wish. Past Twitter
conversations can be found via Google Search, for example, so you never know
who’s going to see it. I’d say avoid foul language to keep from alienating
potential readers. Avoid religion and politics for the same. This is hard. We
are passionate artistic people. We have strong opinions. We have strong
emotions. But stories are legendary about people who have lost publishing
contracts, sales, relationships, etc. over this stuff. Yes, freedom of speech
is a constitutional right. But discretion and common sense are personal
virtues, so use them.
Third, use variety. I post about my novels, short
stories, etc. The kinds of things I tweet are: daily writing goals and what I
accomplish, upcoming events, key news, links to blog entries, reviews and
books, humor, general thoughts about various things. Blog and buy links are
limited to one or two a day. I post at 8-9 a.m. and 5-6 p.m. Those are the
busiest times. That way I hit the night crowd. I try and let other people speak
for my book rather than myself. For example:
@BryanThomasS: Hours left to win a signed ARC of my 2nd
novel. @Paulskemp: "A page-turning story that takes off like a
rocket" http://t.co/p2DiQd56
#scifi
Paul Kemp is a bestselling author. People know him. His
recommendation goes a lot further than me saying something like this:
@BryanThomasS: Hey, my awesome new novel, THE RETURNING’s
out for preorder, so you should buy a copy now here http://t.co/p2DiQd56
Of course I think my novel’s great. But I’m not exactly
unbiased. Let others recommend it for you. Write a tweet that’s good enough,
and people will retweet it to spread the word:
RT @talekyn: RT @BryanThomasS: Hours left to win a signed
ARC of my 2nd novel. @Paulskemp: "A page-turning story that takes off like
a rocket" http://t.co/p2DiQd56
#scifi
Hearing it from other Tweeps (Twitter users) is much more
influential than from you, at least until you’re a big name. So that’s why
relationships and networking are so important.
For blog entries, interviews, and book links, my rule is
twice a day. Other stuff can vary. I also try not to send more than three of
these at a time so as not to drown people who follow.
Fourth, use hashtags. Hashtags are important. People
follow @myname, yes, but they also follow hashtags. #scifi #fantasy #mystery
#writing #mywana #amwriting #science #publishing #marketing are just a few. You
can click any hashtag in a tweet and pull up a list of all tweets with that
hashtag to follow along. It’s incredibly helpful. #sffwrtcht (my chat) wouldn’t
work without it. By selecting appropriate hashtags, you are reaching out to
interest groups which hopefully represent your audience of potential readers.
So take the time to learn hashtags and use them.
Fifth, use shrinkers. Shrinkers are helpful because
tweets have a 140 character limit. Shrinkers will take a tweet that’s too long,
especially hyperlinks to websites, and shorten them so they’ll fit with
everything you’re trying to say. I know it’s not proper grammar. Get over it.
The fact that younger text-addicted generations haven’t learned that they have
to talk differently in correspondence than texting doesn’t mean you’ll be the
same. There are common shortcuts people use and there’s nothing wrong with
that. It’s about conciseness as well as clarity. Syntax and etiquette for
Twitter are a bit different than other mediums.
For example, say I want to tweet this:
It’s too long by 78 characters. But with a tweet shrinker,
it might work like this:
@BryanThomasS: My schdl 4 @conquestkc is gng 2 B mch fun.
Chck out the panels & other stuff http://bit.ly/JlYhcN
& jn us if U cn. #scifi #fantasy #mywana
Looks like nonsense? Not really, because as with copyedits
and typos, your brain will fill in the gaps with the most logical missing
letters to make sense of it. Once you’re used to it, it’s automatic and you can
fit a lot more into 140 characters.
Well, this post is getting lengthy, and, as Linda will tell
you, this is a subject about which I can go on and on. Perhaps she’ll have me
on later for a discussion. I do post Write Tips every Monday, a popular series which
you can find on my blog here:
http://bryanthomasschmidt.net/category/write-tips-2/
And I’d love to respond to comments and continue the discussion. I hope these
tips are helpful. I’ll end with a brief bit about my latest novel and myself.
In Bryan’s second novel, The Returning, new
challenges arise as Davi Rhii’s rival Bordox and his uncle, Xalivar, seek
revenge for his actions in The Worker Prince, putting his life and those
of his friends and family in constant danger. Meanwhile, politics as usual has
the Borali Alliance split apart over questions of citizenship and freedom for
the former slaves. Someone’s even killing them off. Davi’s involvement in the
investigation turns his life upside down, including his relationship with his
fiancée, Tela. The answers are not easy with his whole world at stake.
Bryan Thomas
Schmidt is the author of the space opera
novels The Worker Prince,
a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, and The Returning, the
collection The North Star Serial, Part 1, and
has several short stories featured in anthologies and
magazines. He edited the new anthology Space
Battles: Full Throttle Space Tales #6 for Flying Pen Press,
headlined by Mike Resnick. His children’s book 102
More Hilarious Dinosaur Jokes For Kids from Delabarre
Publishing. As a freelance editor, he’s edited a novels and
nonfiction. He’s also the host of Science
Fiction and Fantasy Writer’s Chat every
Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick,
AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent
contributor to Adventures In SF Publishing, Grasping
For The Wind and SFSignal, he can be found online as
@BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.
